Sujol means good water in Bengali. About 400 people are queuing in the morning to get a jar of water. Fom now we are testing if these people are willing to spend a little bit of money to purchase 10 liters of Sujol water. We strongly believe our project should become a business opportunity for micro entrepreneurs.
Proportion is our partner in this project advising on the route to the market. Currently three plants are up and running producing drinking water with arsenic and salt witing Bangladeshi standards.
Insight studies indicated the willingness to pay for our high quality water. We will test three different marketing propositions at the three different plants currently up and running producing each 1500 liters a day. We will sell the water at an affordable price of 6Tk (EUR 0,06) per 10 liters.
At the first side we will test the convenience marketing proposition bringing sujol water at the doorstep of our customers. At the second plant the marketing campaigned is geared towards men want, sweet and tasty water. The third Sujol factory will emphasis the health markeing proposition, focusing on women and children.
During 3 months we will monitor the results. We trust the outcomes will give us the input to develop a strong marketing formula that will be tested on a somewhat larger scale during the second phase of this project.
Social impact investing is on the rim to become main streamed, this will take another 3-5 years, but the trend is clear: more and more high net worth individuals prefer to invest instead of donate, taking a more business wise approach. Investing in Micro Finance Institutions (MFI) is a clear example impact investing pays off, from a financial point of view. However the social and environmental impact of commercial operating MFIs' is not a given fact of their business. Most of these institutes realize they have to improve, so why don't MFIs' invest in water and sanitation?More »